Ferguson Plarre Bakehouses

Mike Plarre

Mike Plarre is a 4th generation baker and oversees the Plarre family manufacturing facility that distributes exclusively to 75 Ferguson Plarre outlets throughout Victoria daily. Passionate about baking from an early age, Mike assumed the role of Production Manager from the age of 21.

He also sits on the board and has completed the Australian Institute of Company Directors course. He is currently General Manager of Manufacturing and has overseen the family’s move from an archaic 40 year old bakery to arguably one of the most sustainable and highly regarded bakery facilities in Australia.

He works closely with his brother Steve and is actively laying the foundations for what is hopefully another generation of family baked success. Mike is married with 3 bubbly young girls Abbi, Georgie and Matilda.

Ralph Plarre

Ralph is a 3rd generation baker and architect of the Ferguson Plarre merger in 1980. He’s seen the business grow from 5 stores in late 70’s to over 75 stores in 2019.

Ralph is also an environmental champion and oversaw the design and building of their current baking facility which took out the coveted Gold Banksia Environmental Award in 2010. Having handed over the reins in 2010, Ralph’s sons Steve & Mike now run the family business.

He remains a board member and is incredibly proud of the legacy he’s created at both a personal and business level with his family. Ralph spends 3 months of the year pursuing his passion of cars and camping with his wife Margaret and daughter Lauren, who isn’t actively involved in the business but remains very close to what’s going on in the bakery world!

Steve Plarre


Steve is a 4th generation baker, CEO & Director of 118 year old Ferguson Plarre Bakehouses. He works closely with his brother Mike in a business that is still very much family owned & operated.

With 75  stores and a large bakery that crafts over 100,000 cakes & savouries daily, Steve & his brother are intensely focused on making sure that the care and passion that helped make the family business what it is today isn’t lost in the wake of growth and scale.

Culture & family sits at the heart of everything they do. Steve is married with 2 beautiful young girls Felicity and Elizabeth.